attention vegan makeup lovers
You guys already know from my annual “Battle of The Mascaras” posts (2020 and 2019) that I am quite merciless to the mascaras I review. Earlier this year, Bite Beauty launched their very first eye makeup product – Upswing Full-Volume Mascara and after using it for a couple of months, I am now ready to share my verdict.
Curious? Then please keep on scrolling
My Lashes: long, semi-lifted; could use some help in the volume department
About the Product
Bite Beauty Upswing Full-Volume Mascara (28 USD; Made in Italy) – claims to deliver a major lift, curl, volume and length, thus creating super-sized lashes.
Packaging: modern and trendy rose-gold tube. It is incredibly lightweight, so will be a good “on the go” companion. The brush has more of an asymmetrical hourglass shape, with shorter bristles in the middle and curvier bottom. Bristles are quite soft, which is something I appreciate as they work best for sensitive eyes (not spiky/scratchy). The size of the brush is medium, borderline large which might not be everyone’s cup of tea; particularly if you have shorter lashes or a smaller eye shape.
Formula: Upswing Full-Volume Mascara is labelled as a “clean” product. It is made with Carnauba Wax, Castor Seed Oil and Tree Berry Wax which allows this mascara to remain lightweight yet buildable.
Vegan🍃 Cruelty-Free🐇 Gluten-free🌾
Texture: neither wet, nor dry. A perfect in-between texture that gives you enough playtime to layer the product without it flaking off or smudging everywhere.
Application: I love a hassle-free mascara and without beating around the bush – this is exactly that. Upswing Full-Volume Mascara was made for people, who don’t have extra time to finesse every single lash. Although the brush is somewhat big – I find it to be quite flexible and easy to maneuver. Coats every lash evenly and the tip does a great job at accessing both inner and outer corner lashes (which, for me generally, can be tricky sometimes). You do not really have to wait for this mascara to fully dry; it doesn’t really smear anywhere, which is impressive for a non-waterproof formula. It layers with ease; I would recommend two coats for ultimate results.
Application Tip! With a brand-new mascara, you may find sometimes that there is too much product on the brush. In this case make sure to scrape off the excess back into the tube.
Wear: perfect all-day wear, no flaking or smudging. Does not feel dry or irritating. I do not set my under-eye with powder and yet there is no mascara transfer (even with eye cream/concealer underneath my lower lashes).
Below is a photo of me wearing Upswing Full-Volume Mascara.
Results: volumized, separated, defined lashes of a true satin black color. I would say it gives a bit of a lift too, but since my lashes are already semi-lifted naturally, I am curious to see what Upswing Full-Volume Mascara can do for more downward-looking or straight lashes. I guess the best scenario would be to still use a lash curler.
Who is going to like it
If you have been on a hunt for an all-round good, clean, vegan mascara that does a little bit of everything – this is the one for you. I always look for a “sophisticated volume” in my mascaras (well-defined, not spidery lashes) and this Bite Beauty creation gives me exactly that.
Also, a nice option for those of you with sensitive eyes; mine are easily irritable and thankfully this lash-conditioning formula remains feeling weightless and comfortable for up to 8 hours.
I am quite cut-throat with mascaras that I do not like and am here to say that Upswing Full-Volume Mascara has passed my quality control test. It lives up to most of its claims, is user-friendly and formulated with good ingredients. It also is, hands down, one of the best vegan/clean mascaras I have reviewed. What not to love? I would say it is a lot more volumizing, than it is lengthening, so you decide if it is ultimately up your makeup alley or not. My “please more volume” lashes give it B+
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What do you guys think about this mascara? Let's chat some more in the comments!
PR samples; full disclaimer here