• Naya

Hakuhodo Brush Collection

hakuhodo brushes review

I know many of you guys asked for this post on Instagram and here I am, full force and ready to talk about my number one make-up brush brand - Hakuhodo. I have 16 brushes to show you today, so I hope this article inspires you!

About the Brand

Hakuhodo is one of the World's biggest high-end make-up brush manufacturers, which is allegedly producing brushes for brands like MAC and Tom Ford to name a few. Hakuhodo is based in Japan and all of their tools are 100% handmade, using goat, horse, squirrel and occassionally synthetic bristles. Hakuhodo have a few stores in North America and Asia, as well as couple of online shops. I bought all of these brushes with my own money over the course of 2-3 years and despite the fact that most Japanese brands would cost you an asbolute fortune, Hakuhodo have relatively adequate prices with their brushes ranging all the way from 8 to 200 USD. Now, I don't know how Hakuhodo collects actual hair (it is not something I want to discuss, because I have not witnessed the process to talk openly about it) so if you feel uncomfortable with anything but synthetic brushes - perhaps this post is not for you. But if you want some new amazing quality brushes in your life, keep on scrolling!

hakuhodo makeup brushes review

Price Vs. Quality

Hakuhodo have some of the softest, most durable and effective brushes I have ever tried. I use mine on a daily basis, wash them, travel with them and none of my brushes have shed or lost their shape. The brand's product portfolio is quite impressive and it is safe to say that there is a brush for everyone here. I know, many people shy away from brands like this, thinking "oh, it must be crazy expensive". However, judging from my experience with various brands and their tools, most of Hakuhodo brushes here cost me around 20-30 USD. The most expensive brush in my possesion was 50 USD and that is not a crazy amount compared to what you would pay elsewhere. Also, pay attention to Hakuhodo brush "series". Something you see here (J, K or G) are very reasonably priced, while something more unique like Kokutan, Japanese Traditions or S100 would cost way, way more.

Example: MAC 217 is 25 USD. Hakuhodo's original is 19 USD. Sephora's, Morphe's, Sigma's, Zoeva's brushes are made at factories in China and while their quality is relatively good, prices are way too high for what you're paying for (especially since most of them have a generic factory quality; plus constant shedding, badly glued ferrules, scratchy bristles etc.). Sephora's generic crease brush per se would cost you around 21-24 USD, while Hakuhodo has a Rolce Royce version of it for 20 USD. So, you do the math.

Buying Online

This is an international blog, so I know that most of you guys come from all over the World and thankfully, Hakuhodo do have international shipping. They will also offer insurance and track number if you need one. Normally, international delivery takes up to two-three weeks and you might have to pay a certain fee at your local post office (depends on where you are from). I ordered most of my brushes directly from the American warehouse and luckily avoided Emirates Post fee (it only applies to parcels with value of 200 USD or more). Brushes are always individually wrapped and come in a small box, in order to protect bristles and handles from potential damage. Hakuhodo have a good customer service and will be sending you receipts, shipping updates all along. You can find more info here.

Taking care of your Brushes

Hakuhodo do sell a solid cleanser (aka soap), but any gentle sulfate-free baby shampoo or even organic liquid soap/shower gel will do. I personally use Lush shower gels (something like Rose Jam for example) and not only do my brushes smell amazing, they are also perfectly clean and well-conditioned. I wash every single brush with my hands only and have a soft towel ready to soak up any excess water. I then carefully reshape wet bristles back to their "original" state and let them air dry for a few hours or overnight. Now, some writing (such as brand name or brush number) might rub off over time, but other than that - there are no issues quality-wise whatsoever. I also keep my brushes in a closed flat box and never in a cup or mug somewhere on my desk; this way brushes remain new longer and don't collect any dust that might be flying in the air.

Disclaimer: Hakuhodo re-designed some of their brushes; they still have same old code names, but their "looks" might have changed a bit (that is - new type of natural/synthetic hair was used).

Face Brushes


hakuhodo k022 brush review

Hakuhodo describe K 022 as "powder brush, round and flat". This is my everyday powder brush, which I love to pieces. It is soft, has a great density and works well with both loose/pressed textures (even powder foundations). You could use it for bronzer too. The brand did re-design it a bit though; now it comes with white (not black) goat bristles. Great classic design, easy for traveling.


hakuhodo j 4004 brush review

You guys know I love my highlighters and seeing so many girls on YouTube use fan brushes - inspired me to get one of my own. J 4004 is a delicate fan brush made of goat bristles. I use it when I want a very soft and natural highlight; it blends powders seamlessly. Great for very pigmented formulas.

Contour + Highlighter

hakuhodo b 5521 brush review

Another great highlighting brush, which could also work really well for contouring or targeted powdering, is a "tulip" shaped B 5521. It is perhaps one of the first H