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Fenty On The Brain


fenty beauty by rihanna review

I am pretty sure Fenty Beauty is all you see on Instagram these days. And frankly - I don't remember being this excited about a make-up launch in a long while. Knowing Rihanna and her serious attitude towards everything she does (be it music, beauty or fashion), I was convinced that this launch would explode the beauty community and... wasn't wrong. Rihanna's brand is edgy, feminine and fun all at the same time. In this post I am going to review (+swatch) most of Fenty Beauty products and if you're curious, then just keep on scrolling!

Fenty Beauty

Rihanna wants her line to be about everyone (no matter what gender, race or colour) and it is amazing to see such a diverse and "inclusive" line being available around the World at Sephora (+Harvey Nichols in the UK). Fenty Beauty is cruelty-free and currently offers: primer, foundation, concealer/contour/bronze/blush/highlight sticks, powder highlighters, blotting powder, blotting paper, universal lip gloss, make-up sponge and a few face brushes (both portable and regular).

Pro Filt'r Soft Matte Longwear Foundation

I guess a product, that everyone was mostly interested in, was Pro Filt'r foundation. First launch, 40 foundations shades. Just let it sink in. Most [high-end] brands we know release around 15-20 shades at a time, but not this girl.

fenty beauty pro filt'r soft matte longwear foundation review

Claims: medium to full coverage/ longwearing/ light/ smooth, pore-diffused, shine-free finish.

Packaging: let's just say, I feel this packaging. Actually, almost every product I am about to mention has an amazing look and feel. Pro Filt'r comes in a matte glass bottle and contains 1.08 fl.oz/ 32 ml. The bottle itself has a nice [high-end] weight to it and comes with a pump. This foundation is made in Italy, which is no surprise, because according to a few beauty sources - Rihanna is a fan of Armani's Luminous Silk. Rumour has it, she wanted to create something just as beautiful and lightweight, yet with a "soft matte" finish.

Formula: I have tried a lot of foundation in my blogging days, but this is something I haven't seen before. Pro Filt'r has a very thin, liquidy/runny texture, yet it is quite concentrated and rich in pigment at the same time. Water is a number one ingredient here, which I am quite happy about. I know some might think "ah, that's a ripoff", but seriously speaking - water-based make-up products are some of my old-time favourites for a number of reasons: they look natural on the skin, feel comfortable, don't clog pores, don't "cake" and are very forgiving (especially if you have texture or are a beauty of a particular age). Foundation is also infused with pineapple and papaya fruit extracts.

As per usual - these swatches are unedited and raw (so that you guys can see what everything looks like in real life).

Once applied, this foundation almost sets itself, drying down to a semi-matte/ satin finish. I would say it is not as matte/powdery as most well-known oil-free matte foundations on the market; it still feels very soft. It has a very very faint tropical scent to it, which you might not even notice, unless you push the pump up your nostril (things you do for your readers).

Colours: having 40 shades to choose from might feel somewhat overwhelming at first, so I definitely recommend going to the store to find a good match right there and then. Apply some to your neck and jawline (better if you have no foundation on); step outside so that natural daylight hits your face and you can see what this product (or any other foundation) looks like in real life. Now, some people have experienced slight changes in colour (a few say this formula oxidizes, some say it actually becomes lighter).

Since I was one of a lucky guests at the Fenty Beauty launch here in Dubai - I actually had a chance to swatch as many foundations as I could and since I brought my trusted Tom Ford with me (shade Cream 1.5) - friendliest Sephora employee and I managed to find a match in no time at all. So, my shade is 150, described as: light skin with neutral undertones.

fenty beauty pro filt'r foundation review

Application: since this is a very liquidy formula, I find it glides on like a dream. Both brushes and sponges work well with it; I prefer my Beauty Blender. My tip would be to apply one pump to the back of your hand and then dip your finger in it and dot foundation over your face (I start from the center outwards). Work one step at a time (apply, blend, add more, blend). From my experience, you can wear it sheer (if you only use half of the pump and blend it out) or add as much as you want for a true medium-full coverage finish. It is quite versatile and layers easily. I don't think it hides an appearance of pores though (at least not so much on my nose), so I would typically apply some concealer to those areas.

Wear: thankfully the shade I use doesn't change colour on me (it doesn't get darker or lighter, stays the same). Although some say that Pro Filt'r sets to a very matte finish - I have to disagree. I have quite dry skin and even on me it looks like a beautiful, natural satin finish. It is a little bit more in terms of coverage than I would normally wear, but! My skin looks flawless whenever I wear it. Pro Filt'r covers my tiny spots, bumps and glides over drier areas, without accentuating them. I do set it with a loose powder (something like KVD or Becca) and funnily - it looks more dewy as I wear it. So say in 4-5 hours, I still look fresh. No cake, no separation, no blotches - pure perfection in a bottle. It might have something to do with humidity here in Dubai, but even then - the product doesn't transfer or come off. I even wore it to my training one day (I am a swimmer) and it was still there after an hour of intensive workout. Result!

Verdict: although I only got this product on Sunday, I can't stop wearing it. I've been wearing it to work, meetings and events - it didn't fail me. I am honestly shocked, because "dry skin" and "matte" never go along. Typically, I would stay 100 miles away from anything that sounds drying, but Pro Filt'r is exception. It photographs beautifully, is versatile and if you desire - you can make it more matte with something like Pro Filt'r Instant Retouch Primer. Definitely go ahead, ask for a sample at Sephora and give it a shot. If you have dry skin and want a good full coverage option, this one is amazing. I think this formula should work for nearly every skin type out there.

Match Stix Trio

fenty beauty match stix trio review

Fenty Beauty have a great selection of Match Stix (30 to be exact), which come in two finishes (matte, shimmer) and can be used for everything starting from concealing all the way to highlighting and contouring. You can get a set of three colour-coordinated sticks as well (for light, medium, tan and deep skin tones).

Claims: light