Worth The Hype? OUAI

ouai products review

That's the OUAI I like it


In case you are new to the brand, it is worth mentioning that OUAI was created by multitalented celebrity hair stylist Jen Atkin (whom you might have seen on KUWTK). Her line was developed with busy girlbosses in mind; "results-driven, simplified routine" that should give you the best of both worlds: chic locks and healthy scalp. I love the brand's minimalistic aesthetic, friendly pricetags, as well as its passion for natural ingredients (and chic scents too). Personally, whenever I envision that model-off-duty hair, I instantly think of OUAI. And since it is my go-to hairstyle anyways, I figured it would be fun to finally sit down and talk to you guys about some of the brand's hits and misses. Hope you enjoy!

My Hair Type: virgin (aka has not been dyed before) long, wavy, normal-fine (or what my Danish hairdresser calls "Scandinavian") hair type.

ouai bestsellers review

Products marked with (*) are PR Samples. Everything else I purchased myself. Read more here.

Shampoo & Conditioner

ouai smooth shampoo review